Many years of experience in virtually all types of research methodologies, and covering an extensive variety of product and service categories, you can be assured that we have the right service for your marketing research needs. Each service aims at obtaining the necessary information, so that you can base your decision on a clear understanding of the market.

We subscribe to four key research values:

1. Deal directly with the researcher: You deal with the person executing your entire project from proposal to results presentation. You will not be passed from researcher to researcher, nor will you suffer the 'outsourced to juniors' or 'too many cooks' effects.

2. Customised-research processes: While the methods used are in many cases transparent and available in the academic literature, it takes years of study to fully grasp and understand them. You'll never have to endure 'cookie cutter' research processes. Research is a complex activity, and templates produce sub-optimal results which fail to answer the research questions.

3. Consumer/respondent preservation: Evidence suggests that response rates have been in decline since the 1950s*. The interviewing experience is one of the factors driving this trend. In order to improve the interviewing experience every questionnaire is evaluated to increase the likelihood of the respondent being open to research in future.

4. Empirically substantiated: Empirically substantiated methods are key to research success. Unless a method has been proven to be reliable and valid it may not perform as expected. .